Search This Blog

Friday, June 24, 2016

The LEGO success story



Transcript:
for you've probably seen one of these
0:04LEGO brick but have you ever wondered how it all started
0:08and why it's called ladle actually the name is much older than this plastic
0:13brick
0:14are you curious let me tell you how it all began
0:17many years ago there was a skilled and hard-working carpenter
0:22name only Kirk Christiansen the mall a was a respected carpenter with his
0:27own company but times were hard so he didn't have much money
0:31in had to dismiss his match were killed
0:39come on in I have closed down the workshop
0:43impact my team thank you
0:45I suppose and better regular paycheck
0:53I'll
0:56take care
0:59ok
1:05well
1:06that was the last one
1:08leeches didn't imagine it would come to this
1:11the 90 it's hard to understand
1:15but at least now it can't get much worse but it did get worse
1:20shortly after only lost his wife
1:24but ole was a special person he wasn't the type that gave up
1:28in with the responsibility of his four sons he had to think up something
1:33only had gotten an idea and for him it never took long to put an idea
1:38into action all these little invention meet his boys so happy
1:44that he thought maybe he should start making toys
1:48only decided to give it a try luckily
1:52he had saved up a lot of wood from the curb and reproduction
1:56it now uses to make it always time passed by
2:01and even though only was a skilled carpenter and had a good eye for quality
2:05and detail
2:07CEO's were very slow luckily
2:10one of his sons gottfried started helping out his dad after school
2:14together they just barely managed to keep up the production
2:18eventually word began to spread the wooden toys at the finest quality
2:23will be me in the workshop in one day
2:26unmanned rolled into town a man who would change
2:30police future he was a wholesaler from Fredericks yeah
2:34no fear that you're making some very nice wooden toys
2:38well one does his best the wholesaler was very impressed with all the wooden
2:43toys
2:43and placed a big order before he left now there's finally someone who can see
2:51the opportunities and what we're doing look at this
2:54the wholesaler wants to put a lot of our toys into a sport for the holidays
2:58it's going to be a good Christmas this year but will be busy
3:02now there was a lot to do with a little workshop
3:06and only could rehire his former workers only
3:10only use the highest quality wood which was hand-picked
3:13and very carefully prepared
3:15they work day and night to get the order finished so the wholesaler
3:19could get the toys out in stores before Christmas
3:25is there something wrong dad am afraid that weird
3:29in big trouble in the middle at their work
3:32only received a letter seen that the wholesaler
3:35had filed for bankruptcy and couldn't buy the toys
3:39that he adored but where you gonna do without Christmas
3:43now we can even afford food
3:49I'll do it are you can do
3:52dad how to do it myself I'll Drive around selling the toys
3:57there was no time to lose
4:00only packed the car with all the toys and rolled
4:04only was a very good toy makers but was not a very good salesman
4:09he didn't like praising himself or talking about how carefully the toys had
4:13been me
4:14but he had to keep trying the if he was going to sell anything
4:18this is going to be a blast but is there anything you're interested in
4:23it looks exciting but I don't have a lot of money right now
4:27maybe we could trade in call it even well
4:30I would prefer money bunt immediate and
4:35he succeeded in selling all the toys he didn't receive as much money as he had
4:41hoped
4:41but the family managed and they had plenty of food for Christmas
4:46time passed by but the toys didn't sell as quickly as they had expected
4:52only thought perhaps the company needed a good name
4:56what should it be it has to be a short word
5:01I wanted to convey playing well in Danish
5:04Plainwell is called like God what should be
5:09which could be if only I could get some sort of a sign
5:19Mego as you can see only himself
5:23ended up finding a very suitable name but what he didn't know
5:27was that in Latin the word llego means I put together
5:31the name llego was well received
5:34and the company slowly started to move forward
5:37we have made three thousand crowns this year and Liam orders than usual
5:42did you see three thousand crowns then you need to see what I've been looking
5:47at even though got frayed wasn't comfortable spending money on a milling
5:51machine
5:52he could see that it was useful and that the quality of the toys
5:56improved could you finish the last batch and get ready for shipping
5:59I will attack
6:05taxi to lotta money for the company today really
6:08how I think we could save money in a lacquer
6:12play all recorded the Ducks twice since it three times and
6:16you what unfortunately gottfried idea didn't go over well with Ole
6:22only made gottfried unpack all the Ducks himself
6:25give them the last layer a blacker and bring them back to the train station
6:29only believed in high quality and not cheating his customers
6:34when gottfried return only explained that that wasn't the way to create
6:38a good brand this little lesson open gottfried eyes to the fact that
6:43every detail matters and only the best
6:46is good enough in the late nineteen thirties
6:49legal was making a profit even when the second world war broke out
6:54they tried to make the best out of a difficult time
6:57it seemed nothing could go wrong but a stormy night
7:01in 1942 change their luck
7:09there's a fire the workshop is on fire
7:13well
7:15but when the firemen arrived they were unable to see the workshop
7:19it burned to the ground and all the drawings and models
7:23were destroyed only was beginning to lose hope
7:27all that he had worked for was gone Andy
7:30almost lost his company but being responsible for his children and workers
7:35inspired him to rebuild Lego a new factory was constructed
7:41soon the production at wooden toys started again
7:44the little company but its way back into the market
7:47gradually the legal factory begin to run smoothly
7:51and only started looking for new challenges one day he went to Copenhagen
7:56to look at a new machine that had just arrived in Denmark
8:00it was a plastic molding machine and ole was very excited about it
8:05should we buy it features a good bargain
8:08and it will give us a lot of opportunities well
8:11town interesting has a lot of money
8:15I'll take that as a yes theme when the plastic molding machine finally arrived
8:23only started making little plastic teddy bears and rattles
8:27but he still had the plastic bricks that he had received at the fair
8:31there was something about them that he couldn't stop thinking about
8:34in even though no one else could see the potential in this only decided to
8:39redesign
8:40and put them into production
8:44but it was when legal first launched the great progress in tractor
8:48that the plastic toys became a success
8:52unfortunately the seals were dropping during the summer
8:55and the company had too many toys in stock this can't be right
9:00of course our products can be sold the whole year not only for Christmas
9:04gottfried decided that he would go out and sell the toys himself got great
9:09brought his wife beaters as company
9:11and moral support
9:15you you can't canceling and
9:17remember buttering me well it wasn't that bad
9:22Gottfried was a success in his trip around the country
9:26which help llego to get out its financial crisis
9:29they reached home just in time for all A's birthday party
9:33only two in sixty and the whole family was gathered to celebrate with him
9:38well
9:42I guess it was a long trip around the world make
9:45I got an idea up this what about a picture
9:48with the three generations everyone thought that was a good idea
9:52and we were placed on the sofa with all the presents and flowers around
9:57school
9:58on a business trip to England gottfried met the head to the big shopping center
10:02on his way home
10:03be discussed the toy industry and the conversation would be
10:07very important to the future %uh llego damn this industry
10:12I just think that toys are no good nowadays what do you mean
10:16I think they're working very well hope they were crying
10:19sure but there's no system in anything
10:22system shuster
10:26mmm technician any system
10:30what in the world are you doing got printed their
10:33is an any system the toys need an idea and a system built around it
10:38I wanna put system in the play children have only been offered ready-made
10:43solutions
10:44they need something different that will strengthen their imagination
10:48and creativity so you're trying to put me go into a system
10:52interesting that scene year
10:56llego started producing the first Lego system of play
11:00children could now build houses from the Lego bricks the town plan gay play a
11:04realistic town setting
11:06and with this children learned about traffic safety
11:09my sisters and I could play with the new Lego system for hours
11:13some people said we were the luckiest children in the world
11:16because we grew up in a tortilla factory it was a huge breakthrough
11:21and Godfrey decided to try selling it outside of Denmark
11:25the system a play was so popular that they manage to sell it to many countries
11:30look when I yes
11:33bill that is really nice cal even though llego was meant for only building houses
11:39there was still a lot of opportunities there was just one problem:
11:44one I can lift a tad bit it keeps piling up
11:49hurt
11:50that made gottfried wondered he wanted to find a way to make the Lego bricks
11:55stick together
11:56but that was easier said than done gottfried noticed that the legal breaks
12:01got a better clutch power with tubes inside
12:04now it was no longer just bricks but a whole construction system with
12:09endless possibilities this was groundbreaking for the legal product
12:13with the child's imagination legal could be
12:17anything in the world over and over again
12:20the a match in Asian is the limit the
12:23looked at me yeah I can build everything
12:27unfortunately only never got to see
12:30how successful the little brick actually became
12:34gottfried was left on his own any had to go through another fire it may go
12:39the destroyed most of the wood production just like his father
12:43gottfried knew that he had to try to get the best outta
12:46any situation and never give up gottfried took the hard times
12:51with his head held high as sales grew
12:54the company also got bigger he had to think ahead
12:58and he decided not to resume the production at wooden toys
13:02into only focus on the Lego system it turned out to be a great decision
13:07many new models were billed and legal got stronger in the toy industry
13:12sir which one of these
13:15do you think is the best mom
13:19hi that one even though it got busy red Lego
13:23gottfried still had bigger plans now
13:26he wanted to build an airport so it would be easier to sell in stories to
13:30the whole world
13:31like father like sign he didn't take long to put his idea into action
13:37only three years later Billund Airport was open
13:40the many guests and business connections who visited the company
13:45always wanted to see the modeling Department gradually
13:49it got so crowded that it was hard for the employees to keep up their work
13:53I think we better wait a while gottfried could see that something had to be done
13:58he needed a bigger place to display the Lego battles
14:03I'll I
14:06I don't wanna interrupt so I'll just put this package of our new Lego Train are
14:11on the table just put it there train
14:15the idea grew quickly from in exhibition room
14:18to an amusement park and then
14:21we could have a tower C could look over the whole park from above
14:25the whole town it will be a land made out of Legos
14:28Lego Land well
14:32looks interesting but how many visitors are you actually counting on
14:36well I guess om 200
14:39300,000 300 then
14:42even though it sounded like a lot my dad was
14:45actually pretty far off the mark there were six hundred thousand guests
14:50the very first year my family and I were there to greet the guests
14:55we've kept up this tradition ever since
15:03now you know how it all began llego wouldn't be what it is today
15:08if it hadn't been for my grandfather's Center quality
15:11and search for perfection my father firmly believed in the endless
15:15possibilities have the legal system
15:17I seek to take the Lego idea even further
15:21encouraging children to explore experience
15:24and express their own world a world without limits
15:28and we are still convinced the only the best
15:31is good enough because children deserve the best
15:47for
15:56for
15:57for
16:44ok
16:50theme
16:56the
16:59the
17:07of

Published on Aug 10, 2012

No comments:

Post a Comment

See Hoy Chan & Uptown going for listing?

Paramount Gardens, See Hoy Chan and Bandar Utama are all owned by the sons of the late China born Teo Soo Cheng (but all are independent of ...